The film aims to showcase Michael Jordan's journey to perfection through his most significant victories, using the iconic monologue from Michael Jordan's 2014 ad "Maybe it's my fault."
Blvckstance, director and co-founder of STANCE, said: "At the beginning of each journey, we are shrouded in darkness and uncertainty. Only after years of hard work do we see a clearer and brighter picture, and then the grains of gold turn into real treasures. The golden version of the sneaker the viewer sees at the end represents the player's maturity and experience."
The film features the legendary Solid Gold OVO Air Jordan sneakers made of pure gold by artist Matthew Senna in 2016, which sold at auction for $2 million. We deliberately made the lack of animation of shoes or flight convey confidence and steadfastness, and stone textures enhance the sense of solidity and stillness synonymous with Jordan.